Question 1

What is the AI Visibility Index for E-Commerce Brands?

Accepted Answer

Parcel Perform’s AI Visibility Index is the first AI ranking built specifically for the e-commerce market. It shows which brands AI recommends when consumers research products, tracking platforms like ChatGPT, Perplexity, and Gemini to rank the top 10 most visible brands across different industries and countries. Learn more about Parcel Perform’s AI Visibility Index for E-Commerce Brands.

Question 2

How does the AI Visibility Index for E-Commerce Brands work?

Accepted Answer

The AI Visibility Index uses Parcel Perform’s proprietary engine to analyze real shopping questions consumers ask AI platforms. We measure three metrics—Visibility, LLM Ranking, and Brand Trust.

Question 3

What does Visibility Score mean?

Accepted Answer

Visibility Score tracks how often an e-commerce brand is mentioned in AI responses compared to their competitors in the industry.

Question 4

What does LLM Ranking mean?

Accepted Answer

LLM Ranking measures how high a brand appears in the list of recommendations on AI platforms.

Question 5

What does Brand Trust mean?

Accepted Answer

Brand Trust measures how positively AI platforms describe an e-commerce brand in their responses.

Question 6

How often is the AI Visibility Index for E-Commerce Brands updated?

Accepted Answer

The AI Visibility Index updates weekly. This frequency aligns with how often major AI Answer Engine Platforms (ChatGPT, Gemini, Perplexity) update their search indexes.

Question 7

How do I get my brand tracked on the Index?

Accepted Answer

You can start by searching the AI Visibility Index to see if you are already ranked. We currently cover 16 industries—including fashion, electronics, home improvement, and pet supplies—with more coming soon. If you don't see your brand listed, you can simply request your AI Commerce Visibility Report.

Question 8

How are the product categories selected?

Accepted Answer

Product categories are identified by analyzing real shopping questions consumers ask AI platforms. By determining which products are actively researched within each industry, we then track brand visibility at the category level and show which e-commerce brands dominate.

Question 9

How are the prompts selected?

Accepted Answer

The prompts are generated from Parcel Perform's database of real shopping questions that consumers ask AI platforms – covering everything from initial research to the moment they’re ready to buy. They include specific queries like “where to buy”, “what are the best features”, and “what’s the return policy”.

Visibility Rank	Brand	Visibility	LLM Ranking
1	Levi's	88.9%	2.9
2	Ralph Lauren	77.8%	5.7
3	Old Navy	55.6%	6.7
4	Uniqlo	55.6%	8.6
5	Gap	44.5%	8.2
6	Calvin Klein	44.5%	7.4
7	American Eagle	44.5%	8.4
8	Tommy Hilfiger	22.3%	8.8
9	J.Crew	22.3%	9.1
10	Abercrombie & Fitch	22.3%	9.0

AI Visibility Index for E‑Commerce Brands

Top 3 E-Commerce Brands in Apparel & Fashion

Top 10 E-Commerce Stores in Apparel & Fashion

AI Commerce Visibility: Found by AI. Chosen by Shoppers.

Top 3 Product Categories in Apparel & Fashion

Your top categories deserve a deeper look

Top Prompts in Apparel & Fashion

E-Commerce Sectors We Track

What is AI Commerce Visibility?

Measure Your Visibility Across Different LLMs

Frequently asked questions